Certificate in Corporate Communications ©.

Loading Events

Certificate in Corporate Communications ©.

16 Sep - 20 Sep

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Objectives:

 

By the end of the course, participants will be able to:

 

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.

 

 THIS COURSE FOR

 

Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.

 

Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

 

 

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686

Share This Event

  • This event has passed.

Venue

Paris,France
PARIS, France + Google Map
Phone
0034-63-586-76-86
View Venue Website

تعقد هذه الدورة في مدن وأوقات مختلفة، يمكنكم طلبها في نموذج التسجيل التالي.
This course will be held in different cities and times; you can request it in the registration form below.
للتسجيل ومزيد من المعلومات:
For registration and more information:
  info@cinpaa.org
أو واتساب:
or WhatsApp:
 +34-63-586-76-86

For registration and to request available or customized programs, please contact us using the form below. Our team will prepare your request within 24 hours.

للتسجيل وطلب البرامج المتاحة أو المخصصة، يرجى التواصل معنا باستخدام النموذج أدناه. سيقوم فريقنا بإعداد طلبكم خلال 24 ساعة.